Business Management

Management: Scope, concept & Principles

Management is required in all kinds of organisations— whether government or private, whether business or non-business.  It is necessary so that individuals make their best contribution towards group objectives. It consists of a series of interrelated functions that are performed by all managers. Concept of Management Management is a very popular term and has been …

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Marketing: Concepts, Functions, Philosophies and Mix -4P

Marketing Mix, Ras Mains 2018

Marketing refers to the process of ascertaining consumers’ needs and supplying various goods and services to the final consumers or users to satisfy those needs. Traditional Concept of Marketing Traditionally, marketing means selling goods and services that have been produced. Thus, all those activities which are concerned with persuasion and sale of goods and services, …

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