Breathe Life Campaign is a joint campaign led by the WHO, United Nations Environment and the Climate & Clean Air Coalition (CCAC) to mobilize cities and individuals to protect our health and planet from the effects of air pollution. The campaign combines public health and climate change expertise with guidance on implementing solutions to air pollution in support of global development goals.
The global campaign covers three core strategic goals:
- Engage citiy, subnational and national governments to commit to achieving WHO Air Quality Guidelines by 2030
- Halve the number of air pollution related deaths by 2030
- Slow the pace of climate change by 0.5 degrees Celsius by 2050